Greggreco
MattermostJune 2026

Gartner Security & Risk Management Summit

Three days of booth coverage on my own. I’d just built a motion graphics pipeline, so an interview could go from camera to a finished, captioned cut in about 30 minutes.

A Mattermost presenter giving a demo at the booth, in front of a large screen and the Mattermost logo
A flash talk at the Mattermost booth. Still from my footage.
One cut per daySequence at 30 fps · 00:01:23:24
V1
Day 100:00:21:57 Day 200:00:38:05 Day 300:00:23:40
Day 1 Interview on incident response and auditing00:00:21:57
Day 2 Interview on collaboration risk and AI00:00:38:05
Day 3 Interview on keeping data within boundaries00:00:23:40
Poster frame for the Day 1 interview, with animated captionsDay 1 · 00:00:21:57
Poster frame for the Day 2 interview, with animated captionsDay 2 · 00:00:38:05
Poster frame for the Day 3 interview, with animated captionsDay 3 · 00:00:23:40
The three daily cuts. Captions and callouts made with the motion pipeline.
Event
Gartner Security & Risk Management Summit 2026
Goal
Brand visibility
My part
Coverage plan and daily schedule. Interview questions. Filming, editing and motion graphics. Photo and video handoff to the social team.
Tools
Premiere ProClaude Design
Before

Questions from the pillars

Our head of growth marketing gave me a document of marketing pillars. I turned them into interview questions, so every interview at the booth would line up with the campaign messaging that came after the event. We set the goal ahead of time as brand visibility over lead generation. I had just joined, and the priority was getting content. Partners spoke at the booth, and I had a schedule for each day’s coverage.

On the floor

Film all day, cut at night

During the day I filmed the booth talks and fit interviews in between. When the talks were done, I edited. Each video took about 30 minutes, and the longest part was uploading on conference Wi-Fi. I set up a shared drive for the social team and uploaded photos and booth content throughout the day, happy hour included.

The system

Why 30 minutes was possible

Right before Gartner I built a motion graphics pipeline with Claude Design. A word-by-word transcript out of Premiere becomes animated captions and callouts that I lay over the cut. With the questions already aligned to the messaging and the graphics pipeline ready, editing became the fast part of the day.

~30 minFrom interview to finished, captioned cut
3 daysCovered on my own

Gallery

The floor, the booth, the happy hour · tap to enlarge

Photos by me.